Denotation and Connotation

Advert Analysis





Keywords:

Denotation: what do you see?

Connotation: what is suggested? What does it mean?

Analysis: what is the effect on the audience? How is this effect created?


1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What does the advert communicate to the audience?

From this It cab suggest that people don't want to dig graves for young children. They would like to dig in toilets so that they have somewhere you go. I can see from the picture a young boy standing there  dejected and in pain. This effect is created by the quote ' Dig toilets not graves ' because it shows us that there are too many young children dying and they have to make them graves. This also attracts people from the young boy in tears in the picture.

2) Now choose your own advert from Google images. Add it to your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.


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