Denotation and Connotation

Advert Analysis





Keywords:

Denotation: what do you see?

Connotation: what is suggested? What does it mean?

Analysis: what is the effect on the audience? How is this effect created?


1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What does the advert communicate to the audience?

From this It cab suggest that people don't want to dig graves for young children. They would like to dig in toilets so that they have somewhere you go. I can see from the picture a young boy standing there  dejected and in pain. This effect is created by the quote ' Dig toilets not graves ' because it shows us that there are too many young children dying and they have to make them graves. This also attracts people from the young boy in tears in the picture.

2) Now choose your own advert from Google images. Add it to your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.


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Blog feedback and learner response

WWW- You have started to use denotation and connotation accurately in your analysis of your own advert, thinking about the wider intended message for the audience but this still needs to be developed in more depth for GCSE level. You have started to analyse the Doctor Who clip well. Fruit bowl is nicely designed. EBI- There are two major aspects you need to work on to accelerate your progress in Media. Firstly, your written English MUST improve significantly. There are far too many errors in spelling, punctuation and grammar in your work so far, such as in your analysis of the Water Aid advert. It is vital in EVERY piece of writing you produce that capital letters and full stops are used accurately. Secondly, you must add much more depth to your media analysis, for instance when you analyse your own advert: think of setting, props, font and copy. LR: You must proof read your work carefully and add more analysis to each one of your tasks so far as they all seem a bit rushe...
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