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Showing posts from February, 2019

Tatler : Case Study Blog Task

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1) Based on the trailer, what type of people produce and read Tatler? Consider demographics and psychographics. Looking at the video closely, I have noticed that it shows how posh people live and what their lifestyle is like. It also suggests that there are upper classes and lower classes and how different families live like and rich people showing their money of by hosting big parties. 2) Look at the  Tatler Media Pack 2018 . Go to page 2: how does the editor introduce the magazine   The editor of Tatler customises the magazine as niche. It is about how it is basically targeted to the richest readers in the country and how they live. 3) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? The demographics for t...